How to Promote Your Yoga Classes

Jan 23, 2023

Taking care of your body and mind is essential. There are plenty of options to achieve that, such as gymming, aerobics, mindfulness, and meditation. If you want to practice yoga and promote it in your community, here's how to get started:

  • Arrange workshops in community spaces

Community spaces like schools, large offices and community centres are great places to reach out to the community and inform them of the benefits of yoga classes. If you arrange a workshop with yoga demonstrations, it will engage and educate the community.

  • Use local media

Another way to grab the local community's attention is to use local media like radio, television or newspaper. Using media to enlighten local citizens has the added benefit of establishing credibility with the local masses.

  • Offer free classes

It is human nature to be attracted towards free commodities. If you want the community to experience the benefits of yoga first-hand, invite them for free classes.
Give them a great experience so that they understand the advantages.

yoga classes

Make your yoga class unique

Wellness has become such a common part of today’s lifestyle that you see a yoga studio around every corner. Amidst all this, how can you make your yoga classes stand out? We have some ideas for you.

  • Build your Google profile

List your yoga classes' space on Google and build a profile with contact details, FAQs and reviews. You want your name to show up when someone enters the search query 'yoga tutor near me'. Good reviews bring many people to your business, so ask your current students, friends and family members to share their experiences on Google.

  • Go for social media marketing

An online presence is very important for promotion in today's digital world, so create yoga videos for Instagram and Facebook in the form of 'reels' and 'shorts' to engage people. As you gain more social media followers, more people will know about your yoga classes.

  • Use email marketing

Sending regular emails binds your current and past students, increasing the number of enrollments. The emails can be a mix of different types of messages, such as welcome messages, important reminders, and informative content about yoga.

How to increase Yoga class attendance?

yoga class attendance

Once your yoga enthusiasts are in your class, you have to keep them there. A lot of people tend to slack after some time. People might start missing classes, which disrupts continuity. Let’s look at some ways to increase and maintain your yoga class attendance:

  • Include a fun element

Ensure that you add a fun element to your daily class routine. It could be as simple as excitingly greeting the class or adding a goofy yoga segment where everyone joins in. This would give your participants something to look forward to in their classes.

  • Create small groups

Form groups of two or more in your class; the strength of a group can depend on the size of your class. It creates stronger bonds between your students and makes the sessions engaging. People are more likely to show up with their friends than alone. Group members can also encourage each other to attend classes regularly.

  • Engage them personally

If your participants are irregular and miss classes, ensure that you reach out to them privately: send a text or an email to check up on them. You can also offer to meet them one-on-one to discuss their queries or issues. This makes them feel special. When your students see that you are interested in them, they will want to be more regular and focused in the sessions.

How can you encourage the community to exercise?

  • Be a role model

Your community will want to exercise if there is a role model around them. When people see a person from their community doing well in an area, they are automatically driven to follow in their footsteps. So, show them the positive effects of yoga by taking it up yourself and becoming their role model.

  • Follow up

Keep organising workshops and sessions to create awareness about yoga. After these sessions, personally follow up with the people interested: call them or drop them a text to remind them to visit your yoga studio.

  • Make it accessible

One of the main reasons for low enrollment in yoga classes is a lack of accessibility. Collect data from your community to understand the reasons for their reluctance to join your classes; they could be inconvenient timings or a long distance. Ensure that you solve these problems, motivating them to join your classes.

Conclusion

Promoting your yoga classes might seem challenging. However, with tips from this blog by specialists, you can bring more students to your classes. The essential idea is to connect with your community and students and make them feel comfortable. Your great yoga teaching skills are sure to promote your yoga classes further. This will help you create a personal brand as a yoga teacher.

Sudipto Das

Sudipto writes educational content periodically for LearnPick USA and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got more than 5 years of experience in digital marketing, SEO and graphic designing.

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